Because after using IMATCH for at least 9 years, I cannot conceive a better DAM software. Solid as a rock, customisable as per your wishes, excellent price / value. Top support and well..the mother of all applications… well, that MAY be a slight exaggeration. But it is DAM good.
The limitation of the sw up to now has been the user in front of the keyboard. And with a completely new user Interface and new features, I’m waiting for the time to go live with it.